Islamic soft power: Malaysia well-positioned to consolidate its global leadership on halal branding and governance
Malaysia has successfully transformed halal governance from religious compliance into a strategic tool of soft power. Through JAKIM and Halal Industry Development Corporation (HDC), halal became both a moral brand and an economic driver across food, finance, tourism, cosmetics, and logistics. Succe...
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| Format: | Article |
| Language: | en |
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ISEAS – Yusof Ishak Institute
2025
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| Online Access: | http://irep.iium.edu.my/124404/1/124404_Islamic%20soft%20power.pdf http://irep.iium.edu.my/124404/ https://www.iseas.edu.sg/articles-commentaries/iseas-perspective/2025-89-islamic-soft-power-malaysia-well-positioned-to-consolidate-its-global-leadership-on-halal-branding-and-governance-by-syaza-shukri/ |
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Internet
http://irep.iium.edu.my/124404/1/124404_Islamic%20soft%20power.pdfhttp://irep.iium.edu.my/124404/
https://www.iseas.edu.sg/articles-commentaries/iseas-perspective/2025-89-islamic-soft-power-malaysia-well-positioned-to-consolidate-its-global-leadership-on-halal-branding-and-governance-by-syaza-shukri/