The effect of e-service quality and perceived risk on customer loyalty among Bangladeshi online banking consumers

Purpose: This quantitative study aims to determine the impact of two variables-online banking service and its perceived threat—on consumer pleasure and purchaser loyalty in Bangladesh. Methodology: Of late, a survey was conducted to gather primary data, and a total of 329 respondents were select...

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Bibliographic Details

Main Authors:	Uddin, Bashir, Maulan, Suharni, Mitro, Happy, Al Mamun, Mohammad Abdullah
Format:	Article
Language:	en en
Published:	Pacific Academy of Higher Education & Research University 2024
Subjects:	H Social Sciences (General) HF5001 Business. Business Administration HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/124138/14/124138_%20The%20effect%20of%20e-service%20quality.pdf http://irep.iium.edu.my/124138/15/124138_%20The%20effect%20of%20e-service%20quality_WoS.pdf http://irep.iium.edu.my/124138/ https://www.pbr.co.in/2024/November.aspx
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