Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector
Halal certification contributes to shaping Malaysia's hotel and tourism industries, particularly by catering to the needs of Muslim travellers and furthering the country's global reputation as a centre of Islamic tourism. However, while Malaysia leads the world in the halal-tourism busines...
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| Language: | en |
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Secholian Publication
2025
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| Online Access: | http://irep.iium.edu.my/123710/7/123710_%20Exploring%20Muslim%20Bumiputra.pdf http://irep.iium.edu.my/123710/ https://www.msocialsciences.com/index.php/mjssh/article/view/3601 |
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| author | Tumiran, Mohd Amzari Ruzulan, Zulaipa Yusof, Kamaru Salam Jamaludin, Mohammad Aizat |
| author_facet | Tumiran, Mohd Amzari Ruzulan, Zulaipa Yusof, Kamaru Salam Jamaludin, Mohammad Aizat |
| author_sort | Tumiran, Mohd Amzari |
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| content_provider | International Islamic University Malaysia |
| content_source | IIUM Repository (IREP) |
| continent | Asia |
| country | Malaysia |
| description | Halal certification contributes to shaping Malaysia's hotel and tourism industries, particularly by catering to the needs of Muslim travellers and furthering the country's global reputation as a centre of Islamic tourism. However, while Malaysia leads the world in the halal-tourism business, a degree of resistance has been observed among Muslim Bumiputra entrepreneurs toward halal certification in the hotel and tourism industry. This review aims to explore the reluctances of Muslim Bumiputra entrepreneurs toward halal certification in Malaysia’s hotel and tourism sector. A qualitative review analysis was conducted to understand the cultural and behavioural factors influencing this reluctance. The review analysis revealed several Muslim Bumiputra entrepreneurs' reluctances toward halal certification in Malaysia’s hotel and tourism sector, namely: (a) assumption of presumed halal status; (b) limited awareness of certification standards; (c) resource and operational constraints; and (d) lack of perceived market pressure. In conclusion, the reluctance of Muslim Bumiputra entrepreneurs in Malaysia’s hotel and tourism sector to pursue halal certification is driven by interrelated factors such as presumed halal status, limited awareness of certification standards, operational and resource limitations, and low perceived market pressure. Future studies should focus on evaluating the effectiveness of targeted education campaigns and financial incentives. |
| format | Article |
| id | my.iium.irep-123710 |
| institution | Universiti Islam Antarabangsa Malaysia |
| language | en |
| publishDate | 2025 |
| publisher | Secholian Publication |
| record_format | dspace |
| spelling | my.iium.irep-1237102025-10-14T08:13:14Z http://irep.iium.edu.my/123710/ Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector Tumiran, Mohd Amzari Ruzulan, Zulaipa Yusof, Kamaru Salam Jamaludin, Mohammad Aizat BPG87 Islamic tourism. Halal issues BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink BPN87 Muslim friendly and halal services HF5475.I74 Halal business, entrepreneur, marketing, management, and administration Halal certification contributes to shaping Malaysia's hotel and tourism industries, particularly by catering to the needs of Muslim travellers and furthering the country's global reputation as a centre of Islamic tourism. However, while Malaysia leads the world in the halal-tourism business, a degree of resistance has been observed among Muslim Bumiputra entrepreneurs toward halal certification in the hotel and tourism industry. This review aims to explore the reluctances of Muslim Bumiputra entrepreneurs toward halal certification in Malaysia’s hotel and tourism sector. A qualitative review analysis was conducted to understand the cultural and behavioural factors influencing this reluctance. The review analysis revealed several Muslim Bumiputra entrepreneurs' reluctances toward halal certification in Malaysia’s hotel and tourism sector, namely: (a) assumption of presumed halal status; (b) limited awareness of certification standards; (c) resource and operational constraints; and (d) lack of perceived market pressure. In conclusion, the reluctance of Muslim Bumiputra entrepreneurs in Malaysia’s hotel and tourism sector to pursue halal certification is driven by interrelated factors such as presumed halal status, limited awareness of certification standards, operational and resource limitations, and low perceived market pressure. Future studies should focus on evaluating the effectiveness of targeted education campaigns and financial incentives. Secholian Publication 2025-09-24 Article PeerReviewed application/pdf en http://irep.iium.edu.my/123710/7/123710_%20Exploring%20Muslim%20Bumiputra.pdf Tumiran, Mohd Amzari and Ruzulan, Zulaipa and Yusof, Kamaru Salam and Jamaludin, Mohammad Aizat (2025) Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector. Malaysian Journal of Social Sciences and Humanities, 10 (9). pp. 1-12. E-ISSN 2504-8562 https://www.msocialsciences.com/index.php/mjssh/article/view/3601 10.47405/mjssh.v10i9.3601 |
| spellingShingle | BPG87 Islamic tourism. Halal issues BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink BPN87 Muslim friendly and halal services HF5475.I74 Halal business, entrepreneur, marketing, management, and administration Tumiran, Mohd Amzari Ruzulan, Zulaipa Yusof, Kamaru Salam Jamaludin, Mohammad Aizat Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title | Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title_full | Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title_fullStr | Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title_full_unstemmed | Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title_short | Exploring Muslim Bumiputra entrepreneurs’ reluctances toward halal certification in Malaysia’s hotel and tourism sector |
| title_sort | exploring muslim bumiputra entrepreneurs’ reluctances toward halal certification in malaysia’s hotel and tourism sector |
| topic | BPG87 Islamic tourism. Halal issues BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink BPN87 Muslim friendly and halal services HF5475.I74 Halal business, entrepreneur, marketing, management, and administration |
| url | http://irep.iium.edu.my/123710/7/123710_%20Exploring%20Muslim%20Bumiputra.pdf http://irep.iium.edu.my/123710/ https://www.msocialsciences.com/index.php/mjssh/article/view/3601 |
| url_provider | http://irep.iium.edu.my/ |