Bridging service gaps in Muslim friendly adventure tourism: stakeholder perspectives and framework development

This study explores the needs of Muslim travellers in adventure tourism to develop a conceptual framework for Muslim-friendly experiences. Using mixed methods, it engages travellers, operators, and communities. The research promotes halal-friendly, culturally sensitive tourism that enhances regional...

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Bibliographic Details
Main Authors: Mazli, Muhammad Haniff Najmi, Md Sawari, Siti Salwa
Format: Proceeding Paper
Language:en
Published: Khwarezm Publication 2025
Subjects:
Online Access:http://irep.iium.edu.my/121318/7/121318_Bridging%20service%20gaps%20in%20Muslim%20friendly.pdf
http://irep.iium.edu.my/121318/
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