Online purchase intention of personal luxury goods and the mediating role of consumer trust

Consumer trust is crucial in online purchase decisions, particularly for luxury goods. The study analyses how brand reputation and online reviews influence consumer trust and the intention to purchase personal luxury goods online. Based on 214 responses from consumers in Malaysia, the study investig...

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Bibliographic Details

Main Authors:	Ahmad Suki, Amirah, Jan, Muhammad Tahir, Isamudin, Nur Farihah
Format:	Article
Language:	en
Published:	e-International Publishing House 2025
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/121204/7/121204_Online%20purchase%20intention%20of%20personal%20luxury%20goods.pdf http://irep.iium.edu.my/121204/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/6808
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