Online purchase intention of personal luxury goods and the mediating role of consumer trust
Consumer trust is crucial in online purchase decisions, particularly for luxury goods. The study analyses how brand reputation and online reviews influence consumer trust and the intention to purchase personal luxury goods online. Based on 214 responses from consumers in Malaysia, the study investig...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
e-International Publishing House
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/121204/7/121204_Online%20purchase%20intention%20of%20personal%20luxury%20goods.pdf http://irep.iium.edu.my/121204/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/6808 |
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