Collaborative innovation networks: harnessing external expertise for growth in developing Bancassurance channel

This chapter reveals that in the current environment for financial services which is dynamic and competitive; that open innovation is the compelling strategies for growth in the Bancassurance sector. This chapter is devoted to the modern vision of CINs in the context of Bancassurance and focuses on...

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Bibliographic Details

Main Authors:	Iqbal, Muhammad Nawaz, Jan, Muhammad Tahir
Other Authors:	Martínez-Falcó, J.
Format:	Book Chapter
Language:	en en
Published:	IGI Global Scientific Publishing 2025
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/120739/1/120739_Collaborative%20Innovation%20Networks%20Harnessing%20External%20Expertise%20for%20Growth%20in%20Developing%20Bancassurance%20Channel.pdf http://irep.iium.edu.my/120739/2/Scopus_120739_Collaborative%20Innovation%20Networks%20Harnessing%20External%20Expertise%20for%20Growth%20in%20Developing%20Bancassurance%20Channel.pdf http://irep.iium.edu.my/120739/ https://doi.org/10.4018/979-8-3693-9266-9.ch001
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