Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia

Purpose Organizations today strive to differentiate themselves from others with the help of various tools. Aaker’s brand personality model is one of them. It comprises five components namely, sincerity, excitement, sophistication, competence and ruggedness. This model has been tested and supported...

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Bibliographic Details

Main Authors:	Ahmed, Muhammad, Ali, Syed Ahmad, Jan, Muhammad Tahir, Hassan, Arif
Format:	Article
Language:	en
Published:	Emerald Publishing Limited 2020
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/120734/7/120734_Development%20of%20Islamic%20banks%E2%80%99%20brand%20personality.pdf http://irep.iium.edu.my/120734/ https://www.emerald.com/insight/content/doi/10.1108/jima-11-2018-0210/full/html
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