How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers

How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers

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Bibliographic Details
Main Authors: Ramdzan Ali, Al Amirul Eimer, Abdul Munir, Fatin Nurain, Syed Abdul Basek, Syed Mohd Amirul, Abdullah, Nur Nabilah, Mohd Basari, Shahrul Nizam
Format: Article
Language:en
Published: 2025
Subjects:
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/118975/1/Paper%201.pdf
http://irep.iium.edu.my/118975/
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