The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries

This study employs Structural Equation Modeling (SEM) using Smart PLS 3.2.9 to offer valuable insight into the relationship between e-marketing mix (4Ps) and customer satisfaction with electronic information services provided by public university libraries in Jordan. The identified primary aspects...

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Bibliographic Details

Main Authors:	Efadel, Maha Waleed, Othman, Roslina, Nik Mat, Nik Hziman, Hamad, Faten Fatehi, Mohadis, Hazwani Mohd, Ahmed, Mahfooz
Format:	Article
Language:	en en
Published:	IOS Press 2024
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/118035/1/The%20relationship%20between%20e-marketing%20mix%20framework%20%284Ps%29%20and%20customer%20satisfaction%20with%20electronic%20information%20services%20An%20empirical%20analysis%20of%20Jordanian%20university%20libraries_118035.pdf http://irep.iium.edu.my/118035/2/Scopus_The%20relationship%20between%20e-marketing%20mix%20framework%20%284Ps%29%20and%20customer%20satisfaction%20with%20electronic%20information%20services%20An%20empirical%20analysis%20of%20Jordanian%20university%20libraries_118035.pdf http://irep.iium.edu.my/118035/ https://content.iospress.com/articles/information-services-and-use/isu240230
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