Analyzing cognitive and affective responses in virtual reality tourism with a special focus on mosque visits among generation Y

Purpose: To determine Generation Y’s cognitive and affective responses to virtual reality mosque tourism. Methods/Design/Approach: A total of 100 Generation Y involved in this study. The sample was selected using nonprobability sampling among Muslim. The data were analyzed using IBM Statistical P...

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Bibliographic Details
Main Authors: Mat Desa, Sıtı Nuur Hamızah, Md Sawari, Siti Salwa, Hussin, Siti Rahayu
Format: Book Chapter
Language:en
Published: KSTCL Press 2024
Subjects:
Online Access:http://irep.iium.edu.my/114144/13/114144_Analyzing%20cognitive%20and%20affective.pdf
http://irep.iium.edu.my/114144/
https://kulliyyah.iium.edu.my/kstcl/
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