A new face of tourism: understanding preference of generation Z in Islamic tourism

Purpose: To determine the generation Z preference on the Islamic destination’s attribute. Methods/Design/approach: Quantitative method was used in this study to collect data through online survey. Data gained by distributing questionnaires to 305 generation Z. The data collected then analysed thr...

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Bibliographic Details

Main Authors:	Mohamed Shah, Iman Nadheera Amani, Md Sawari, Siti Salwa, Alam, Azhar, Abas, Siti Aisah
Format:	Book Chapter
Language:	en
Published:	KSTCL Press 2024
Subjects:	BPG87 Islamic tourism. Halal issues
Online Access:	http://irep.iium.edu.my/114140/13/114140_A%20new%20face%20of%20tourism%20understanding.pdf http://irep.iium.edu.my/114140/ https://kulliyyah.iium.edu.my/kstcl/
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