Estimating the mediating role of word of mouth between Bancassurance customer behavior and purchase intention

Existing literature rarely discuss about the factors influencing Bancassurance customer purchase intention via word of mouth. This research will explore the factors influence the purchase intention of Bancassurance customer through word of mouth. The rationale of this research is to drive policy imp...

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Bibliographic Details

Main Authors:	Iqbal, Muhammad Nawaz, Omercic, Jasmin, Bukhari, Muhammad Farhan
Format:	Article
Language:	en
Published:	University of Loralai - Balochistan 2024
Subjects:	BPH111.4 Halal issues. Fatawa BPH114.3 Halal industry science BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH117.5 Halal Education, Halal Training
Online Access:	http://irep.iium.edu.my/114108/7/114108_Estimating%20the%20mediating%20role%20of%20word.pdf http://irep.iium.edu.my/114108/ https://journals-uoli.com/index.php/SRJ/article/view/102 https://doi.org/10.58341/srj.v3i3.102
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