Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users - Ramdzan Ali, Al Amirul Eimer; Haris Fadzilah, Asmaul Husna; Salam, Syahrul Nizam; Mohd Anim, Nur Aqilah Hazirah; Jamil, Muhammad Fairuz; Mursidi, Amalina; Ramli, Mohd Safwan (2024)