An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia

This study examines the effects of consumer ethnocentrism, consumer internationalism, and consumer cosmopolitism on Malaysians’ purchasing of electrical and electronic products from China. A reconceptualized consumer ethnocentrism measurement scale was used to capture cognitive, affective, and behav...

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Bibliographic Details

Main Authors:	Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam, Saad, Mazni, Sahar, Rafidah, Matyakubov, Umidjon
Format:	Article
Language:	en en
Published:	Taylor & Francis 2024
Subjects:	HF Commerce HF5410 Marketing. Distribution of products HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/107197/1/107197_An%20examination%20of%20the%20effects.pdf http://irep.iium.edu.my/107197/7/107197_An%20examination%20of%20the%20effects_SCOPUS.pdf http://irep.iium.edu.my/107197/ https://www.tandfonline.com/doi/abs/10.1080/08961530.2023.2251675
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