Analysis of students’ satisfaction and service quality gap for private universities in Bangladesh
The primary objective of this study is to identify gaps between students' expectations and their perceptions of the services they receive from the private universities of Bangladesh. Three hundred and eighteen students from various private universities in Bangladesh took part in an online surve...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
World Academy of Islamic Management (WAIM)
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/101621/7/101621_Analysis%20of%20students%E2%80%99%20satisfaction%20and%20service%20quality%20gap.pdf http://irep.iium.edu.my/101621/ http://publications.waim.my/index.php/jims/article/view/212/89 |
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| Summary: | The primary objective of this study is to identify gaps between students' expectations and their perceptions of the services they receive from the private universities of Bangladesh. Three hundred and eighteen students from various private universities in Bangladesh took part in an online survey. From the responses, it is found that a wide range of gaps exists between students' expectations and their perceptions of the service they receive. Therefore, the university administration needs to take adequate measures to bridge the gaps as much as possible. This research contributes to the existing body of knowledge in the field of higher education, as well as provides insights to private universities in Bangladesh to produce skilled and well-rounded graduates. Furthermore, the findings will help Bangladeshi private universities produce graduates who can contribute to improving productivity and economic growth in Bangladesh. |
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