The determinant factors influencing young consumers’ acceptance of mobile marketing.
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf http://eprints.utar.edu.my/929/ |
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| _version_ | 1833427844223467520 |
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| author | Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin |
| author_facet | Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin |
| author_sort | Pan, Vic Qi |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description |
|
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.929 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2012 |
| record_format | eprints |
| spelling | my-utar-eprints.9292013-08-30T02:17:16Z The determinant factors influencing young consumers’ acceptance of mobile marketing. Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin HF Commerce 2012-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf Pan, Vic Qi and Cheah, Amy Shun Gui and Chew, Pai Qin (2012) The determinant factors influencing young consumers’ acceptance of mobile marketing. Final Year Project, UTAR. http://eprints.utar.edu.my/929/ |
| spellingShingle | HF Commerce Pan, Vic Qi Cheah, Amy Shun Gui Chew, Pai Qin The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_full | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_fullStr | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_full_unstemmed | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_short | The determinant factors influencing young consumers’ acceptance of mobile marketing. |
| title_sort | determinant factors influencing young consumers’ acceptance of mobile marketing. |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/929/1/MK%2D2012%2D1001421.pdf http://eprints.utar.edu.my/929/ |
| url_provider | http://eprints.utar.edu.my |