Exploring the influence of loyalty programs on consumer loyalty among university students in Malaysia
In this growing food and beverage (F&B) sector, loyalty programs have become an essential marketing tool for companies to build long-term relationships with customers. Businesses currently depend heavily on loyalty programs to retain customers and boost engagement due to increased competition...
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| Format: | Final Year Project / Dissertation / Thesis |
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2025
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| Online Access: | http://eprints.utar.edu.my/7606/1/2305128_Liew_Lok_Xuan_LIEW_LOK_XUAN_1.pdf http://eprints.utar.edu.my/7606/ |
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