Examining the knowledge gap of undergraduates awareness of the consumer protection act 1999 in relation to influencer marketing
The rapid growth of influencer marketing on social media platforms has significantly shaped consumer behaviour, particularly among undergraduates who are active digital consumers. Despite this development, awareness of consumer rights under the Consumer Protection Act 1999 remains uncertain. This...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/7605/1/2301733_Lim_Jia_Yu_LIM_JIA_YU.pdf http://eprints.utar.edu.my/7605/ |
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