The role of emotional marketing on instagram in shaping generation z’s purchase intention toward pop culture collectibles
The growth of social media has transformed marketing, particularly in influencing Generation Z, who respond strongly to emotionally engaging and socially interactive content. Instagram, as a visually oriented platform, has become a key channel for promoting pop culture collectibles, which often refl...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/7600/1/2206749_Chu_Hor_Yin_CHU_HOR_YIN.pdf http://eprints.utar.edu.my/7600/ |
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