The impact of alibaba's global e-commerce training (get) program towards utar students

This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Beh...

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Main Author: Low, Zhi Qing
Format: Final Year Project / Dissertation / Thesis
Published: 2025
Subjects:
Online Access:http://eprints.utar.edu.my/7588/1/2001322_Low_Zhi_Qing_LOW_ZHI_QING.pdf
http://eprints.utar.edu.my/7588/
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author Low, Zhi Qing
author_facet Low, Zhi Qing
author_sort Low, Zhi Qing
building UTAR Library
collection Institutional Repository
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
continent Asia
country Malaysia
description This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Behaviour. Using a Google Form and judgemental sampling, a total of 129 valid respondents were surveyed. The purpose of the study is to investigate how Alibaba’s GET Program influenced the entrepreneurial intentions of UTAR students. Keywords: Global E-Commerce Training (GET) Program, E-Commerce Talent, Entrepreneurship Program
format Final Year Project / Dissertation / Thesis
id my-utar-eprints.7588
institution Universiti Tunku Abdul Rahman
publishDate 2025
record_format eprints
spelling my-utar-eprints.75882026-04-28T14:34:58Z The impact of alibaba's global e-commerce training (get) program towards utar students Low, Zhi Qing HF Commerce LB Theory and practice of education This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Behaviour. Using a Google Form and judgemental sampling, a total of 129 valid respondents were surveyed. The purpose of the study is to investigate how Alibaba’s GET Program influenced the entrepreneurial intentions of UTAR students. Keywords: Global E-Commerce Training (GET) Program, E-Commerce Talent, Entrepreneurship Program 2025 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/7588/1/2001322_Low_Zhi_Qing_LOW_ZHI_QING.pdf Low, Zhi Qing (2025) The impact of alibaba's global e-commerce training (get) program towards utar students. Final Year Project, UTAR. http://eprints.utar.edu.my/7588/
spellingShingle HF Commerce
LB Theory and practice of education
Low, Zhi Qing
The impact of alibaba's global e-commerce training (get) program towards utar students
title The impact of alibaba's global e-commerce training (get) program towards utar students
title_full The impact of alibaba's global e-commerce training (get) program towards utar students
title_fullStr The impact of alibaba's global e-commerce training (get) program towards utar students
title_full_unstemmed The impact of alibaba's global e-commerce training (get) program towards utar students
title_short The impact of alibaba's global e-commerce training (get) program towards utar students
title_sort impact of alibaba's global e-commerce training (get) program towards utar students
topic HF Commerce
LB Theory and practice of education
url http://eprints.utar.edu.my/7588/1/2001322_Low_Zhi_Qing_LOW_ZHI_QING.pdf
http://eprints.utar.edu.my/7588/
url_provider http://eprints.utar.edu.my