The impact of alibaba's global e-commerce training (get) program towards utar students
This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Beh...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/7588/1/2001322_Low_Zhi_Qing_LOW_ZHI_QING.pdf http://eprints.utar.edu.my/7588/ |
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| Summary: | This study investigates the impact of Alibaba’s Global E-Commerce Training (GET) Program towards UTAR students. The impact of entrepreneurial self-efficacy, entrepreneurial mindset, digital competency and entrepreneurial intention influenced by the GET Program is examined using Theory of Planned Behaviour. Using a Google Form and judgemental sampling, a total of 129 valid respondents were surveyed. The
purpose of the study is to investigate how Alibaba’s GET Program influenced the entrepreneurial intentions of UTAR students.
Keywords: Global E-Commerce Training (GET) Program, E-Commerce Talent, Entrepreneurship Program |
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