The role of credible suppliers and perceived risk in motivating Malaysian GEN-Z to purchase blind boxes
The blind box market has gained significant popularity globally, particularly among younger consumers, by leveraging the elements of surprise and novelty. However, in Malaysia, this trend has not achieved the same level of engagement as in other regions. This study investigates the factors influenci...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/7273/1/2201851_MK_JAN_FYP_2025.pdf http://eprints.utar.edu.my/7273/ |
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