A machine learning approach to movie recommendation system

With the rapid growth of the digital entertainment industry and the increasing popularity of streaming platforms like Netflix and YouTube, personalized content delivery has become a critical focus. Intelligent recommendation systems are essential for enhancing user engagement, reducing decision fati...

Full description

Saved in:
Bibliographic Details
Main Author: Saw, Zi Jin
Format: Final Year Project / Dissertation / Thesis
Published: 2025
Subjects:
Online Access:http://eprints.utar.edu.my/7225/1/fyp_CS_2025_SZJ.pdf
http://eprints.utar.edu.my/7225/
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1854094491272609792
author Saw, Zi Jin
author_facet Saw, Zi Jin
author_sort Saw, Zi Jin
building UTAR Library
collection Institutional Repository
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
continent Asia
country Malaysia
description With the rapid growth of the digital entertainment industry and the increasing popularity of streaming platforms like Netflix and YouTube, personalized content delivery has become a critical focus. Intelligent recommendation systems are essential for enhancing user engagement, reducing decision fatigue, and promoting content discovery. This project presents a machine learning-based movie recommendation system aimed at providing accurate and personalized movie suggestions while addressing common industry challenges such as biased recommendations, data sparsity, and the cold start problem. Multiple algorithms—including K-Means with KNN, Singular Value Decomposition (SVD), and Matrix Factorization using Keras—were evaluated using Root Mean Square Error (RMSE) to identify the most effective model. A hybrid approach, integrating content-based and collaborative filtering techniques, was adopted to optimize recommendation accuracy and fairness. The final system is implemented as a web application with features such as secure login, dynamic movie interaction, and personalized profile management. This work demonstrates the potential of intelligent systems to improve user satisfaction in digital media platforms.
format Final Year Project / Dissertation / Thesis
id my-utar-eprints.7225
institution Universiti Tunku Abdul Rahman
publishDate 2025
record_format eprints
spelling my-utar-eprints.72252025-12-29T08:03:57Z A machine learning approach to movie recommendation system Saw, Zi Jin T Technology (General) TD Environmental technology. Sanitary engineering With the rapid growth of the digital entertainment industry and the increasing popularity of streaming platforms like Netflix and YouTube, personalized content delivery has become a critical focus. Intelligent recommendation systems are essential for enhancing user engagement, reducing decision fatigue, and promoting content discovery. This project presents a machine learning-based movie recommendation system aimed at providing accurate and personalized movie suggestions while addressing common industry challenges such as biased recommendations, data sparsity, and the cold start problem. Multiple algorithms—including K-Means with KNN, Singular Value Decomposition (SVD), and Matrix Factorization using Keras—were evaluated using Root Mean Square Error (RMSE) to identify the most effective model. A hybrid approach, integrating content-based and collaborative filtering techniques, was adopted to optimize recommendation accuracy and fairness. The final system is implemented as a web application with features such as secure login, dynamic movie interaction, and personalized profile management. This work demonstrates the potential of intelligent systems to improve user satisfaction in digital media platforms. 2025-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/7225/1/fyp_CS_2025_SZJ.pdf Saw, Zi Jin (2025) A machine learning approach to movie recommendation system. Final Year Project, UTAR. http://eprints.utar.edu.my/7225/
spellingShingle T Technology (General)
TD Environmental technology. Sanitary engineering
Saw, Zi Jin
A machine learning approach to movie recommendation system
title A machine learning approach to movie recommendation system
title_full A machine learning approach to movie recommendation system
title_fullStr A machine learning approach to movie recommendation system
title_full_unstemmed A machine learning approach to movie recommendation system
title_short A machine learning approach to movie recommendation system
title_sort machine learning approach to movie recommendation system
topic T Technology (General)
TD Environmental technology. Sanitary engineering
url http://eprints.utar.edu.my/7225/1/fyp_CS_2025_SZJ.pdf
http://eprints.utar.edu.my/7225/
url_provider http://eprints.utar.edu.my