The influence of AI adoption in customer service and its impact on customer satisfaction levels among Generation Z

Adoption of AI chatbot in customer service has become normalized in various industry to enhance business interactions with customers for better efficiency. The customer satisfaction on using AI chatbot has become a crucial issue and challenge to achieve at business level. This research is conducted...

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Bibliographic Details

Main Authors:	Ong, Xin Chian, Tan, Qian Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2025
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/7123/1/2104576_Ong_Xin_Chian.pdf http://eprints.utar.edu.my/7123/
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