The influence of AI adoption in customer service and its impact on customer satisfaction levels among Generation Z
Adoption of AI chatbot in customer service has become normalized in various industry to enhance business interactions with customers for better efficiency. The customer satisfaction on using AI chatbot has become a crucial issue and challenge to achieve at business level. This research is conducted...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/7123/1/2104576_Ong_Xin_Chian.pdf http://eprints.utar.edu.my/7123/ |
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