Investigating the moderating influences of cultural identity and individual personality on online consumer credit adoption in Malaysia
The growing adoption of online consumer credit among Malaysians raises questions about the factors influencing this behaviour, especially among different personality types and cultural identities. This study investigates the impact of entrepreneurship mindset, debt management strategies, access to c...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6913/1/24J01_~1.PDF http://eprints.utar.edu.my/6913/ |
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