Factor affecting consumers' trust in e-commerce
E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer trust in e-commerce. Trust is a key factor in deciding consumer b...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/6831/1/BIN_2202392_Lai_Yen_Ee_LAI_YEN_EE_1.pdf http://eprints.utar.edu.my/6831/ |
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