Factor affecting consumers' trust in e-commerce
E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer trust in e-commerce. Trust is a key factor in deciding consumer b...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6831/1/BIN_2202392_Lai_Yen_Ee_LAI_YEN_EE_1.pdf http://eprints.utar.edu.my/6831/ |
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| _version_ | 1850177577344303104 |
|---|---|
| author | Lai, Yen Ee |
| author_facet | Lai, Yen Ee |
| author_sort | Lai, Yen Ee |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer
trust in e-commerce. Trust is a key factor in deciding consumer behaviour. Privacy, brand credibility, and customer reviews and ratings all play an important role in
determining trust levels in e-commerce platforms. This research aims to investigate how these characteristics influence consumer trust and, as a result, behaviour,
delivering insights that might help e-commerce organisations improve their strategy and develop better, long-term connections with their customers.
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| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.6831 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2025 |
| record_format | eprints |
| spelling | my-utar-eprints.68312025-11-25T09:41:23Z Factor affecting consumers' trust in e-commerce Lai, Yen Ee H Social Sciences (General) HF Commerce E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer trust in e-commerce. Trust is a key factor in deciding consumer behaviour. Privacy, brand credibility, and customer reviews and ratings all play an important role in determining trust levels in e-commerce platforms. This research aims to investigate how these characteristics influence consumer trust and, as a result, behaviour, delivering insights that might help e-commerce organisations improve their strategy and develop better, long-term connections with their customers. 2025 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6831/1/BIN_2202392_Lai_Yen_Ee_LAI_YEN_EE_1.pdf Lai, Yen Ee (2025) Factor affecting consumers' trust in e-commerce. Final Year Project, UTAR. http://eprints.utar.edu.my/6831/ |
| spellingShingle | H Social Sciences (General) HF Commerce Lai, Yen Ee Factor affecting consumers' trust in e-commerce |
| title | Factor affecting consumers' trust in e-commerce |
| title_full | Factor affecting consumers' trust in e-commerce |
| title_fullStr | Factor affecting consumers' trust in e-commerce |
| title_full_unstemmed | Factor affecting consumers' trust in e-commerce |
| title_short | Factor affecting consumers' trust in e-commerce |
| title_sort | factor affecting consumers' trust in e-commerce |
| topic | H Social Sciences (General) HF Commerce |
| url | http://eprints.utar.edu.my/6831/1/BIN_2202392_Lai_Yen_Ee_LAI_YEN_EE_1.pdf http://eprints.utar.edu.my/6831/ |
| url_provider | http://eprints.utar.edu.my |