Factor affecting consumers' trust in e-commerce
E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer trust in e-commerce. Trust is a key factor in deciding consumer b...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2025
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| Online Access: | http://eprints.utar.edu.my/6831/1/BIN_2202392_Lai_Yen_Ee_LAI_YEN_EE_1.pdf http://eprints.utar.edu.my/6831/ |
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| Summary: | E-commerce has changed how businesses link with customers, allowing smooth transactions and worldwide access to goods and services. There can be many benefits, but one of the challenging problems is establishing and keeping customer
trust in e-commerce. Trust is a key factor in deciding consumer behaviour. Privacy, brand credibility, and customer reviews and ratings all play an important role in
determining trust levels in e-commerce platforms. This research aims to investigate how these characteristics influence consumer trust and, as a result, behaviour,
delivering insights that might help e-commerce organisations improve their strategy and develop better, long-term connections with their customers.
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