The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students

Celebrity endorsement has emerged ever since the industry became highly competitive, brands use it as a marketing strategy to maintain their reputation and an influence on consumer behaviour. While it is a prominent and efficacious tool, the actual impact can be caused by celebrity marketing is stil...

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Bibliographic Details

Main Author:	Foo, Nicolette Ni En
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HF Commerce HM Sociology
Online Access:	http://eprints.utar.edu.my/6770/1/Nicolette_Foo_Ni_En.pdf http://eprints.utar.edu.my/6770/
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