The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
Celebrity endorsement has emerged ever since the industry became highly competitive, brands use it as a marketing strategy to maintain their reputation and an influence on consumer behaviour. While it is a prominent and efficacious tool, the actual impact can be caused by celebrity marketing is stil...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6770/1/Nicolette_Foo_Ni_En.pdf http://eprints.utar.edu.my/6770/ |
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