General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
General Election-15 (GE-15) has brought about a significant change for Malaysia. First-time Malaysian voters have emerged as a major influence in this political shift. Simultaneously, social media, particularly Facebook, has played a pivotal role in shaping the news frame and enabling every citize...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6767/1/Ng_Kah_Kei_FYP.pdf http://eprints.utar.edu.my/6767/ |
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| _version_ | 1855616534628532224 |
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| author | Ng, Kah Kei |
| author_facet | Ng, Kah Kei |
| author_sort | Ng, Kah Kei |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | General Election-15 (GE-15) has brought about a significant change for Malaysia. First-time Malaysian voters have emerged as a major influence in this political shift. Simultaneously,
social media, particularly Facebook, has played a pivotal role in shaping the news frame and enabling every citizen to access the latest information, issues, and crises. Additionally, the voting behaviour of first-time Malaysian voters has become a significant area of research during GE-15. The objective of this study is to identify the news frame set by The Star’s Facebook during GE-15 and to examine how Facebook news influences the voting behaviour of first-time Malaysian voters. This research employs two quantitative approaches: content analysis to investigate how The Star’s Facebook Page set the news frame, and the distribution
of a survey questionnaire to 100 first-time Malaysian voters from the Klang Valley region who participated in GE-15. The findings of the research indicate that The Star’s Facebook Page featured 12 categories among 237 news articles during the GE-15 campaign period. Furthermore, the study concludes that The Star’s Facebook news has indeed influenced the
voting behaviour of first-time Malaysian voters, and the main reason is the news from The Star’s Facebook is informative.
Keywords: General Election-15, Facebook, The Star, first-time Malaysian voters, voting behaviour, influence, news frame
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| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.6767 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my-utar-eprints.67672026-01-13T07:38:21Z General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters Ng, Kah Kei H Social Sciences (General) HD Industries. Land use. Labor General Election-15 (GE-15) has brought about a significant change for Malaysia. First-time Malaysian voters have emerged as a major influence in this political shift. Simultaneously, social media, particularly Facebook, has played a pivotal role in shaping the news frame and enabling every citizen to access the latest information, issues, and crises. Additionally, the voting behaviour of first-time Malaysian voters has become a significant area of research during GE-15. The objective of this study is to identify the news frame set by The Star’s Facebook during GE-15 and to examine how Facebook news influences the voting behaviour of first-time Malaysian voters. This research employs two quantitative approaches: content analysis to investigate how The Star’s Facebook Page set the news frame, and the distribution of a survey questionnaire to 100 first-time Malaysian voters from the Klang Valley region who participated in GE-15. The findings of the research indicate that The Star’s Facebook Page featured 12 categories among 237 news articles during the GE-15 campaign period. Furthermore, the study concludes that The Star’s Facebook news has indeed influenced the voting behaviour of first-time Malaysian voters, and the main reason is the news from The Star’s Facebook is informative. Keywords: General Election-15, Facebook, The Star, first-time Malaysian voters, voting behaviour, influence, news frame 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6767/1/Ng_Kah_Kei_FYP.pdf Ng, Kah Kei (2024) General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters. Final Year Project, UTAR. http://eprints.utar.edu.my/6767/ |
| spellingShingle | H Social Sciences (General) HD Industries. Land use. Labor Ng, Kah Kei General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters |
| title | General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
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| title_full | General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
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| title_fullStr | General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
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| title_full_unstemmed | General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
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| title_short | General election 15: the star's facebook news agenda and how it influences first-time Malaysian voters
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| title_sort | general election 15: the star's facebook news agenda and how it influences first-time malaysian voters |
| topic | H Social Sciences (General) HD Industries. Land use. Labor |
| url | http://eprints.utar.edu.my/6767/1/Ng_Kah_Kei_FYP.pdf http://eprints.utar.edu.my/6767/ |
| url_provider | http://eprints.utar.edu.my |