The influence of media on public perception of covid-19: case study on youth in Klang Valley.
This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive impacts on o...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6766/1/Lee_Zhi_Ying_2003195_FYP.pdf http://eprints.utar.edu.my/6766/ |
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| _version_ | 1855616534384214016 |
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| author | Lee, Zhi Ying |
| author_facet | Lee, Zhi Ying |
| author_sort | Lee, Zhi Ying |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive impacts on our perception. Throughout the Covid-19 pandemic, media platforms have become an essential platform to disseminate information and opinions related to the disease as it offers
immediacy. However, the information on the various media channels may be a source of misinformation in many communities as some information are false and inaccurate. This study will employ quantitative survey via Google Form to understand the perception of Covid-19 with the influence of media channels among youth and qualitative observation on media channels regarding information of Covid-19. Therefore, the objective of this research is to examine how various media channels contribute to the public perception of Covid-19 positively and negatively.
Keywords: Media, public perception, Covid-19, social media, misinformation, media channels, youths
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| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.6766 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my-utar-eprints.67662026-01-13T07:37:41Z The influence of media on public perception of covid-19: case study on youth in Klang Valley. Lee, Zhi Ying H Social Sciences (General) HM Sociology This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive impacts on our perception. Throughout the Covid-19 pandemic, media platforms have become an essential platform to disseminate information and opinions related to the disease as it offers immediacy. However, the information on the various media channels may be a source of misinformation in many communities as some information are false and inaccurate. This study will employ quantitative survey via Google Form to understand the perception of Covid-19 with the influence of media channels among youth and qualitative observation on media channels regarding information of Covid-19. Therefore, the objective of this research is to examine how various media channels contribute to the public perception of Covid-19 positively and negatively. Keywords: Media, public perception, Covid-19, social media, misinformation, media channels, youths 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6766/1/Lee_Zhi_Ying_2003195_FYP.pdf Lee, Zhi Ying (2024) The influence of media on public perception of covid-19: case study on youth in Klang Valley. Final Year Project, UTAR. http://eprints.utar.edu.my/6766/ |
| spellingShingle | H Social Sciences (General) HM Sociology Lee, Zhi Ying The influence of media on public perception of covid-19: case study on youth in Klang Valley. |
| title | The influence of media on public perception of covid-19: case study on youth in Klang Valley.
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| title_full | The influence of media on public perception of covid-19: case study on youth in Klang Valley.
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| title_fullStr | The influence of media on public perception of covid-19: case study on youth in Klang Valley.
|
| title_full_unstemmed | The influence of media on public perception of covid-19: case study on youth in Klang Valley.
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| title_short | The influence of media on public perception of covid-19: case study on youth in Klang Valley.
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| title_sort | influence of media on public perception of covid-19: case study on youth in klang valley. |
| topic | H Social Sciences (General) HM Sociology |
| url | http://eprints.utar.edu.my/6766/1/Lee_Zhi_Ying_2003195_FYP.pdf http://eprints.utar.edu.my/6766/ |
| url_provider | http://eprints.utar.edu.my |