Winning the international market: unveiling the art of product selection via local e-commerce platform
In the competitive global e-commerce landscape today, this study examines the key factors influencing product selection decisions among Malaysian e-commerce sellers. Drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the research aims to investigates the impact of lo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6718/1/2205197_Lai_Kah_Shen_LAI_KAH_SHEN.pdf http://eprints.utar.edu.my/6718/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850177566272389120 |
|---|---|
| author | Lai, Kah Shen |
| author_facet | Lai, Kah Shen |
| author_sort | Lai, Kah Shen |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In the competitive global e-commerce landscape today, this study examines the key factors influencing product selection decisions among Malaysian e-commerce sellers. Drawing
upon the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the research aims to investigates the impact of logistic performance expectancy, virtual community building, effort expectancy, and trialability on product and platform familiarity. A quantitative approach with a sample of 316 e-commerce sellers was used, utilizing a survey-based methodology. The findings, as examined through Structural Equation Modeling (SEM), demonstrated strong positive relationships between the identified factors and product and platform familiarity. On the other hand, increased familiarity was found to significantly impact product selection decisions. These findings underscore the
important role of these factors in enhancing seller decision-making processes within the e-commerce landscape. However, limitations such as the geographical scope and reliance
on quantitative data suggest the need for future research to incorporate diverse samples and qualitative methodologies to improve the generalizability and depth of the findings. The study contributed valuable insights for e-commerce sellers and platform developers looking to optimize product selection strategies, improve competitiveness, and navigate the dynamic e-commerce market effectively.
Keywords: E-commerce, International E-commerce Market, Product Selection, Platform based Product Selection, Unified Theory of Acceptance & Use of Technology Model |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.6718 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2024 |
| record_format | eprints |
| spelling | my-utar-eprints.67182025-11-20T17:25:25Z Winning the international market: unveiling the art of product selection via local e-commerce platform Lai, Kah Shen H Social Sciences (General) HF Commerce In the competitive global e-commerce landscape today, this study examines the key factors influencing product selection decisions among Malaysian e-commerce sellers. Drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) model, the research aims to investigates the impact of logistic performance expectancy, virtual community building, effort expectancy, and trialability on product and platform familiarity. A quantitative approach with a sample of 316 e-commerce sellers was used, utilizing a survey-based methodology. The findings, as examined through Structural Equation Modeling (SEM), demonstrated strong positive relationships between the identified factors and product and platform familiarity. On the other hand, increased familiarity was found to significantly impact product selection decisions. These findings underscore the important role of these factors in enhancing seller decision-making processes within the e-commerce landscape. However, limitations such as the geographical scope and reliance on quantitative data suggest the need for future research to incorporate diverse samples and qualitative methodologies to improve the generalizability and depth of the findings. The study contributed valuable insights for e-commerce sellers and platform developers looking to optimize product selection strategies, improve competitiveness, and navigate the dynamic e-commerce market effectively. Keywords: E-commerce, International E-commerce Market, Product Selection, Platform based Product Selection, Unified Theory of Acceptance & Use of Technology Model 2024 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6718/1/2205197_Lai_Kah_Shen_LAI_KAH_SHEN.pdf Lai, Kah Shen (2024) Winning the international market: unveiling the art of product selection via local e-commerce platform. Final Year Project, UTAR. http://eprints.utar.edu.my/6718/ |
| spellingShingle | H Social Sciences (General) HF Commerce Lai, Kah Shen Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title | Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title_full | Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title_fullStr | Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title_full_unstemmed | Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title_short | Winning the international market: unveiling the art of product selection via local e-commerce platform |
| title_sort | winning the international market: unveiling the art of product selection via local e-commerce platform |
| topic | H Social Sciences (General) HF Commerce |
| url | http://eprints.utar.edu.my/6718/1/2205197_Lai_Kah_Shen_LAI_KAH_SHEN.pdf http://eprints.utar.edu.my/6718/ |
| url_provider | http://eprints.utar.edu.my |