Impact of sustainable packaging on consumer buying behaviour: a study based on UTAR student

The research investigates the factors influencing university students’ buying behaviour toward sustainable packaging in Malaysia, emphasizing four key independent variables: awareness of sustainable packaging, perceived environmental impact, sustainable packaging with smart function and cost perce...

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Bibliographic Details

Main Author:	Loh, Yan Min
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6710/1/2105956_LOH_YAN_MIN_LOH_YAN_MIN.pdf http://eprints.utar.edu.my/6710/
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