Impact of sustainable packaging on consumer buying behaviour: a study based on UTAR student
The research investigates the factors influencing university students’ buying behaviour toward sustainable packaging in Malaysia, emphasizing four key independent variables: awareness of sustainable packaging, perceived environmental impact, sustainable packaging with smart function and cost perce...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6710/1/2105956_LOH_YAN_MIN_LOH_YAN_MIN.pdf http://eprints.utar.edu.my/6710/ |
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