Analyzing the impact of eservice platform for shopee business owners in Klang Valley
This study investigates the factors influencing business owners’ intention to adopt the eService Platform within Digital Free Trade Zones (DFTZs) in Malaysia, focusing on Shopee as the primary platform. Drawing on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), this st...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6708/1/2105601_Lim_Ying_Ze_LIM_YING_ZE.pdf http://eprints.utar.edu.my/6708/ |
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