The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia

With the increasing popularity of engaging in selfie behavior and posting them on various online platforms, there is a growing concern that such behavior may result in the heightened likelihood of individuals objectifying themselves which may contribute to one’s low body esteem, especially among fem...

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Main Author: Tan, Kristin Mei Ping
Format: Final Year Project / Dissertation / Thesis
Published: 2023
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Online Access:http://eprints.utar.edu.my/6695/1/2001259_FYP.pdf
http://eprints.utar.edu.my/6695/
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author Tan, Kristin Mei Ping
author_facet Tan, Kristin Mei Ping
author_sort Tan, Kristin Mei Ping
building UTAR Library
collection Institutional Repository
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
continent Asia
country Malaysia
description With the increasing popularity of engaging in selfie behavior and posting them on various online platforms, there is a growing concern that such behavior may result in the heightened likelihood of individuals objectifying themselves which may contribute to one’s low body esteem, especially among females. This study investigates the relationship of the variables including selfie behavior, self-objectification, and body esteem as well as the mediation effect of self-objectification from selfie behavior on body esteem among female undergraduates in Malaysia. This study is a cross-sectional quantitative study adopting an online survey method with the use of the Qualtrics platform. The measures used to assess the variables include the Selfitis Behavior Scale (SBS), Self-Objectification Beliefs and Behavior Scale (SOBBS), and the Body Esteem Scale for Adolescents and Adults (BESAA). The data from 169 female undergraduates aged 18 to 29 (mean = 21.89; SD = 2.00) were collected through nonprobability sampling. A regression analysis and PROCESS macro analysis are used to analyze the data. It was found that selfie behavior positively predicts body esteem, selfobjectification negatively predicts body esteem, selfie behavior positively predicts selfobjectification, and that there is a partial mediation of self-objectification from selfie behavior to body esteem. The findings of the study are all significant which provide insights into the complex dynamics of the variables and contribute to the knowledge gap of the topic which is especially limited with female undergraduates in Malaysia as the sample. Most importantly, this study is able to help improve the awareness and interventions surrounding the topic.
format Final Year Project / Dissertation / Thesis
id my-utar-eprints.6695
institution Universiti Tunku Abdul Rahman
publishDate 2023
record_format eprints
spelling my-utar-eprints.66952025-11-17T15:41:56Z The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia Tan, Kristin Mei Ping BF Psychology With the increasing popularity of engaging in selfie behavior and posting them on various online platforms, there is a growing concern that such behavior may result in the heightened likelihood of individuals objectifying themselves which may contribute to one’s low body esteem, especially among females. This study investigates the relationship of the variables including selfie behavior, self-objectification, and body esteem as well as the mediation effect of self-objectification from selfie behavior on body esteem among female undergraduates in Malaysia. This study is a cross-sectional quantitative study adopting an online survey method with the use of the Qualtrics platform. The measures used to assess the variables include the Selfitis Behavior Scale (SBS), Self-Objectification Beliefs and Behavior Scale (SOBBS), and the Body Esteem Scale for Adolescents and Adults (BESAA). The data from 169 female undergraduates aged 18 to 29 (mean = 21.89; SD = 2.00) were collected through nonprobability sampling. A regression analysis and PROCESS macro analysis are used to analyze the data. It was found that selfie behavior positively predicts body esteem, selfobjectification negatively predicts body esteem, selfie behavior positively predicts selfobjectification, and that there is a partial mediation of self-objectification from selfie behavior to body esteem. The findings of the study are all significant which provide insights into the complex dynamics of the variables and contribute to the knowledge gap of the topic which is especially limited with female undergraduates in Malaysia as the sample. Most importantly, this study is able to help improve the awareness and interventions surrounding the topic. 2023-10 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6695/1/2001259_FYP.pdf Tan, Kristin Mei Ping (2023) The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6695/
spellingShingle BF Psychology
Tan, Kristin Mei Ping
The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title_full The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title_fullStr The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title_full_unstemmed The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title_short The mediation effect of self-objectification from selfie behavior to body esteem: A relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in Malaysia
title_sort mediation effect of self-objectification from selfie behavior to body esteem: a relationship between selfie-behavior, self-objectification, and body esteem among female undergraduates in malaysia
topic BF Psychology
url http://eprints.utar.edu.my/6695/1/2001259_FYP.pdf
http://eprints.utar.edu.my/6695/
url_provider http://eprints.utar.edu.my