Relationship marketing affecting the customer experience in using AI-chatbot

Artificial intelligence (AI) chatbots are becoming a major corporate customer facing tool that can lower costs and improve customer service efficiency. The way customers communicate with one another is being revolutionized by AI-Chatbot. Empirical studies on customer experiences facilitated by AI-Ch...

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Bibliographic Details

Main Author:	Chan, Pei Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HM Sociology
Online Access:	http://eprints.utar.edu.my/6675/1/2104297_Chan_Pei_Yee_CHAN_PEI_YEE.pdf http://eprints.utar.edu.my/6675/
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