The impact of ESG initiatives on green product and consumer purchase intentions

Environmental, Social, and Governance (ESG) initiatives are critical determinants of consumer purchase intentions, particularly in the context of green products. With the rising global and local emphasis on sustainability, it is imperative for companies to implement robust ESG strategies to stand ou...

Full description

Bibliographic Details

Main Author:	Choi , Yoon Qi
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6668/1/2003859_Choi_Yoon_Qi_YOON_QI_CHOI_1.pdf http://eprints.utar.edu.my/6668/
Tags:	Add Tag No Tags, Be the first to tag this record!