The impact of ESG initiatives on green product and consumer purchase intentions
Environmental, Social, and Governance (ESG) initiatives are critical determinants of consumer purchase intentions, particularly in the context of green products. With the rising global and local emphasis on sustainability, it is imperative for companies to implement robust ESG strategies to stand ou...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6668/1/2003859_Choi_Yoon_Qi_YOON_QI_CHOI_1.pdf http://eprints.utar.edu.my/6668/ |
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