Brand loyalty among generation z towards samsung products in Malaysia
The research study is developed to investigate the brand loyalty among Generation Z towards Samsung products in Malaysia. The main concern of this study will be around the identifies factors includes brand image, perceived quality, perceived value, and brand personality influencing brand loyalty of...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6643/1/202310%2D50_Chey_Xin_Hui_1902885_FYP_CHEY_XIN_HUI.pdf http://eprints.utar.edu.my/6643/ |
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