Media effect of Korean pop culture toward the gender identity of Malaysian university male
The expansion of Korean culture had a significant impact in many areas, including culture, lifestyles, and arts. The influence of Korean culture has been widely discussed in different fields. However, the impact of Korean culture on gender identity is limited. The study aims to fulfill three primary...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4839/1/fyp_PR_2022_AXY.pdf http://eprints.utar.edu.my/4839/ |
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| _version_ | 1833428711290961920 |
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| author | Au, Xin Yi Nam, Siaw Yuan Soo, Jun Kit Tan, Shu Yee Wong, Pui Eng |
| author_facet | Au, Xin Yi Nam, Siaw Yuan Soo, Jun Kit Tan, Shu Yee Wong, Pui Eng |
| author_sort | Au, Xin Yi |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The expansion of Korean culture had a significant impact in many areas, including culture, lifestyles, and arts. The influence of Korean culture has been widely discussed in different fields. However, the impact of Korean culture on gender identity is limited. The study aims to fulfill three primary objectives: firstly, (a) To explore the understanding of hegemonic and soft masculinity. (b) To discover the effect of media on gender identity. (c) To find out the extent of the acceptance of soft masculinity in the media. This qualitative study utilized in-depth interviews with 10 UTAR students aged between 21 and 23. The thematic analysis approach was used to analyze the data. Among the 10 students, all of them had a positive attitude toward Korean popular culture, and they agreed that the mass media heavily reconstructed their gender identity in terms of their physical appearance and internal characteristics. This research study helped understand the media effect of Korean pop culture on the gender identity of Malaysian males. |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.4839 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2022 |
| record_format | eprints |
| spelling | my-utar-eprints.48392022-12-28T13:56:23Z Media effect of Korean pop culture toward the gender identity of Malaysian university male Au, Xin Yi Nam, Siaw Yuan Soo, Jun Kit Tan, Shu Yee Wong, Pui Eng H Social Sciences (General) HM Sociology HT Communities. Classes. Races ZA Information resources The expansion of Korean culture had a significant impact in many areas, including culture, lifestyles, and arts. The influence of Korean culture has been widely discussed in different fields. However, the impact of Korean culture on gender identity is limited. The study aims to fulfill three primary objectives: firstly, (a) To explore the understanding of hegemonic and soft masculinity. (b) To discover the effect of media on gender identity. (c) To find out the extent of the acceptance of soft masculinity in the media. This qualitative study utilized in-depth interviews with 10 UTAR students aged between 21 and 23. The thematic analysis approach was used to analyze the data. Among the 10 students, all of them had a positive attitude toward Korean popular culture, and they agreed that the mass media heavily reconstructed their gender identity in terms of their physical appearance and internal characteristics. This research study helped understand the media effect of Korean pop culture on the gender identity of Malaysian males. 2022-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4839/1/fyp_PR_2022_AXY.pdf Au, Xin Yi and Nam, Siaw Yuan and Soo, Jun Kit and Tan, Shu Yee and Wong, Pui Eng (2022) Media effect of Korean pop culture toward the gender identity of Malaysian university male. Final Year Project, UTAR. http://eprints.utar.edu.my/4839/ |
| spellingShingle | H Social Sciences (General) HM Sociology HT Communities. Classes. Races ZA Information resources Au, Xin Yi Nam, Siaw Yuan Soo, Jun Kit Tan, Shu Yee Wong, Pui Eng Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title | Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title_full | Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title_fullStr | Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title_full_unstemmed | Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title_short | Media effect of Korean pop culture toward the gender identity of Malaysian university male |
| title_sort | media effect of korean pop culture toward the gender identity of malaysian university male |
| topic | H Social Sciences (General) HM Sociology HT Communities. Classes. Races ZA Information resources |
| url | http://eprints.utar.edu.my/4839/1/fyp_PR_2022_AXY.pdf http://eprints.utar.edu.my/4839/ |
| url_provider | http://eprints.utar.edu.my |