Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf http://eprints.utar.edu.my/452/ |
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| _version_ | 1833427748876451840 |
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| author | Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi |
| author_facet | Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi |
| author_sort | Yee, Mei Kuan |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.452 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my-utar-eprints.4522012-04-06T11:37:45Z Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi HF5601 Accounting 2011-08 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf Yee, Mei Kuan and Khoo, Chong Heng and Kuit, Sui Yeong and Lee, Choon Siang and Tan, Yi Shi (2011) Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Final Year Project, UTAR. http://eprints.utar.edu.my/452/ |
| spellingShingle | HF5601 Accounting Yee, Mei Kuan Khoo, Chong Heng Kuit, Sui Yeong Lee, Choon Siang Tan, Yi Shi Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_full | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_fullStr | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_full_unstemmed | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_short | Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. |
| title_sort | customers’ perceptions of the marketing mix and the effect on malaysian hypermarkets’ brand loyalty. |
| topic | HF5601 Accounting |
| url | http://eprints.utar.edu.my/452/1/AC%2D2011%2D0900141.pdf http://eprints.utar.edu.my/452/ |
| url_provider | http://eprints.utar.edu.my |