The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia

The happiness level among young adults has been degenerating across the globe and Malaysia has been ranked to be at a concerning place. This study aims to investigate the influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia. The hypotheses of...

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Main Authors: Titus, David Rasahpandy, Maria Peter, Micheal, Ashwinie Nair, Sridharan Nair
Format: Final Year Project / Dissertation / Thesis
Published: 2021
Subjects:
Online Access:http://eprints.utar.edu.my/4506/1/FYP_PY_TDR_2021.pdf
http://eprints.utar.edu.my/4506/
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author Titus, David Rasahpandy
Maria Peter, Micheal
Ashwinie Nair, Sridharan Nair
author_facet Titus, David Rasahpandy
Maria Peter, Micheal
Ashwinie Nair, Sridharan Nair
author_sort Titus, David Rasahpandy
building UTAR Library
collection Institutional Repository
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
continent Asia
country Malaysia
description The happiness level among young adults has been degenerating across the globe and Malaysia has been ranked to be at a concerning place. This study aims to investigate the influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia. The hypotheses of this present study are happiness level is low among young adults, sensation-seeking has a significant positive relationship with happiness, and social media addiction has a significant negative relationship with happiness among young adults in Malaysia. The sample size comprised 315 active social media users aged between 18 to 30 who lives in Malaysia and 30 participants in the pilot study. The study was conducted online via Qualtrics software. This descriptive research study involves Oxford Happiness Questionnaire. Brief Sensation Seeking Scale, and Bergen Social Media Addiction Scale. The data was gathered by identifying the target group on social media and promoting e-posters. Next, registration form alongside with informed consent and others were sent to the participants. The collected data was analysed using SPSS software. Results suggest a significant low level of happiness, high level of sensation-seeking behaviour with significant positive relationship with happiness, and significant negative relationship between social media addiction and happiness among the participants. All the results of this present study are in line with past studies. Sensation-seeking behaviour and social media addiction affect happiness and addressing any one of these possible influences is likely to contribute to the literature gap and increase happiness among young adults in Malaysia.
format Final Year Project / Dissertation / Thesis
id my-utar-eprints.4506
institution Universiti Tunku Abdul Rahman
publishDate 2021
record_format eprints
spelling my-utar-eprints.45062022-09-15T13:38:06Z The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia Titus, David Rasahpandy Maria Peter, Micheal Ashwinie Nair, Sridharan Nair BF Psychology H Social Sciences (General) HT Communities. Classes. Races T Technology (General) The happiness level among young adults has been degenerating across the globe and Malaysia has been ranked to be at a concerning place. This study aims to investigate the influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia. The hypotheses of this present study are happiness level is low among young adults, sensation-seeking has a significant positive relationship with happiness, and social media addiction has a significant negative relationship with happiness among young adults in Malaysia. The sample size comprised 315 active social media users aged between 18 to 30 who lives in Malaysia and 30 participants in the pilot study. The study was conducted online via Qualtrics software. This descriptive research study involves Oxford Happiness Questionnaire. Brief Sensation Seeking Scale, and Bergen Social Media Addiction Scale. The data was gathered by identifying the target group on social media and promoting e-posters. Next, registration form alongside with informed consent and others were sent to the participants. The collected data was analysed using SPSS software. Results suggest a significant low level of happiness, high level of sensation-seeking behaviour with significant positive relationship with happiness, and significant negative relationship between social media addiction and happiness among the participants. All the results of this present study are in line with past studies. Sensation-seeking behaviour and social media addiction affect happiness and addressing any one of these possible influences is likely to contribute to the literature gap and increase happiness among young adults in Malaysia. 2021-11-21 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4506/1/FYP_PY_TDR_2021.pdf Titus, David Rasahpandy and Maria Peter, Micheal and Ashwinie Nair, Sridharan Nair (2021) The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/4506/
spellingShingle BF Psychology
H Social Sciences (General)
HT Communities. Classes. Races
T Technology (General)
Titus, David Rasahpandy
Maria Peter, Micheal
Ashwinie Nair, Sridharan Nair
The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title_full The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title_fullStr The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title_full_unstemmed The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title_short The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
title_sort influence of sensation seeking behavior and social media addiction on happiness among young adults in malaysia
topic BF Psychology
H Social Sciences (General)
HT Communities. Classes. Races
T Technology (General)
url http://eprints.utar.edu.my/4506/1/FYP_PY_TDR_2021.pdf
http://eprints.utar.edu.my/4506/
url_provider http://eprints.utar.edu.my