A Study on the Promotion Effectiveness of Recommender System
This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendatio...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf http://eprints.utar.edu.my/3591/ |
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| _version_ | 1833428412223455232 |
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| author | Wang, Chuan Yu |
| author_facet | Wang, Chuan Yu |
| author_sort | Wang, Chuan Yu |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendation Agent (RA) trust. |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.3591 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2019 |
| record_format | eprints |
| spelling | my-utar-eprints.35912019-11-25T14:19:28Z A Study on the Promotion Effectiveness of Recommender System Wang, Chuan Yu H Social Sciences (General) HF Commerce HM Sociology This research aims to examine the relationship between perceived trust and promotion effectiveness of recommendation system. Specifically, this research explores the relationship between three types of trusts namely, competence trust, benevolence trust and integrity trust and perceived Recommendation Agent (RA) trust. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf Wang, Chuan Yu (2019) A Study on the Promotion Effectiveness of Recommender System. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/3591/ |
| spellingShingle | H Social Sciences (General) HF Commerce HM Sociology Wang, Chuan Yu A Study on the Promotion Effectiveness of Recommender System |
| title | A Study on the Promotion Effectiveness of Recommender System |
| title_full | A Study on the Promotion Effectiveness of Recommender System |
| title_fullStr | A Study on the Promotion Effectiveness of Recommender System |
| title_full_unstemmed | A Study on the Promotion Effectiveness of Recommender System |
| title_short | A Study on the Promotion Effectiveness of Recommender System |
| title_sort | study on the promotion effectiveness of recommender system |
| topic | H Social Sciences (General) HF Commerce HM Sociology |
| url | http://eprints.utar.edu.my/3591/1/Thesis_Wang_Chuan_Yu_1800001.pdf http://eprints.utar.edu.my/3591/ |
| url_provider | http://eprints.utar.edu.my |