The effect of online advertisement on young females' perception on beauty
Beauty has its own portrayal in advertisement nowadays. The portrayal of beauty in online advertisement may indirectly affect the young female’s perception of beauty. The perception of beauty that had been shaped may also affect their self-esteem. Hence, this study is identified the effects of onlin...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3438/1/fyp_PR_2018_BYZ.pdf http://eprints.utar.edu.my/3438/ |
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| _version_ | 1833428376619057152 |
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| author | Beh, Yin Ze Yashinnie, Vasudevan Jivaneswary, Ashok Kumar |
| author_facet | Beh, Yin Ze Yashinnie, Vasudevan Jivaneswary, Ashok Kumar |
| author_sort | Beh, Yin Ze |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Beauty has its own portrayal in advertisement nowadays. The portrayal of beauty in online advertisement may indirectly affect the young female’s perception of beauty. The perception of beauty that had been shaped may also affect their self-esteem. Hence, this study is identified the effects of online advertisement on young female’s perception of beauty. Quantitative research will be used in this study and the sampling method will be simple method sampling. This study will be targeting 200 young female students in Utar Kampar as respondent of the survey. |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.3438 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2018 |
| record_format | eprints |
| spelling | my-utar-eprints.34382019-08-15T17:07:46Z The effect of online advertisement on young females' perception on beauty Beh, Yin Ze Yashinnie, Vasudevan Jivaneswary, Ashok Kumar HF Commerce Beauty has its own portrayal in advertisement nowadays. The portrayal of beauty in online advertisement may indirectly affect the young female’s perception of beauty. The perception of beauty that had been shaped may also affect their self-esteem. Hence, this study is identified the effects of online advertisement on young female’s perception of beauty. Quantitative research will be used in this study and the sampling method will be simple method sampling. This study will be targeting 200 young female students in Utar Kampar as respondent of the survey. 2018-08-20 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3438/1/fyp_PR_2018_BYZ.pdf Beh, Yin Ze and Yashinnie, Vasudevan and Jivaneswary, Ashok Kumar (2018) The effect of online advertisement on young females' perception on beauty. Final Year Project, UTAR. http://eprints.utar.edu.my/3438/ |
| spellingShingle | HF Commerce Beh, Yin Ze Yashinnie, Vasudevan Jivaneswary, Ashok Kumar The effect of online advertisement on young females' perception on beauty |
| title | The effect of online advertisement on young females' perception on beauty |
| title_full | The effect of online advertisement on young females' perception on beauty |
| title_fullStr | The effect of online advertisement on young females' perception on beauty |
| title_full_unstemmed | The effect of online advertisement on young females' perception on beauty |
| title_short | The effect of online advertisement on young females' perception on beauty |
| title_sort | effect of online advertisement on young females' perception on beauty |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/3438/1/fyp_PR_2018_BYZ.pdf http://eprints.utar.edu.my/3438/ |
| url_provider | http://eprints.utar.edu.my |