Research study on adoption of social media marketing in the enterprise (Malaysia context)

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Main Authors: Kee, Yong Hong, Leow, Xin Yi, Tang, Xin Yi, Wong, Siong Mung
Format: Final Year Project / Dissertation / Thesis
Published: 2015
Subjects:
Online Access:http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf
http://eprints.utar.edu.my/1788/
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author Kee, Yong Hong
Leow, Xin Yi
Tang, Xin Yi
Wong, Siong Mung
author_facet Kee, Yong Hong
Leow, Xin Yi
Tang, Xin Yi
Wong, Siong Mung
author_sort Kee, Yong Hong
building UTAR Library
collection Institutional Repository
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
continent Asia
country Malaysia
format Final Year Project / Dissertation / Thesis
id my-utar-eprints.1788
institution Universiti Tunku Abdul Rahman
publishDate 2015
record_format eprints
spelling my-utar-eprints.17882015-11-24T08:08:10Z Research study on adoption of social media marketing in the enterprise (Malaysia context) Kee, Yong Hong Leow, Xin Yi Tang, Xin Yi Wong, Siong Mung HF Commerce 2015-09-02 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf Kee, Yong Hong and Leow, Xin Yi and Tang, Xin Yi and Wong, Siong Mung (2015) Research study on adoption of social media marketing in the enterprise (Malaysia context). Final Year Project, UTAR. http://eprints.utar.edu.my/1788/
spellingShingle HF Commerce
Kee, Yong Hong
Leow, Xin Yi
Tang, Xin Yi
Wong, Siong Mung
Research study on adoption of social media marketing in the enterprise (Malaysia context)
title Research study on adoption of social media marketing in the enterprise (Malaysia context)
title_full Research study on adoption of social media marketing in the enterprise (Malaysia context)
title_fullStr Research study on adoption of social media marketing in the enterprise (Malaysia context)
title_full_unstemmed Research study on adoption of social media marketing in the enterprise (Malaysia context)
title_short Research study on adoption of social media marketing in the enterprise (Malaysia context)
title_sort research study on adoption of social media marketing in the enterprise (malaysia context)
topic HF Commerce
url http://eprints.utar.edu.my/1788/1/RESEARCH%2DSTUDY%2DON%2DADOPTION%2DOF%2DSOCIAL%2DMEDIA%2DMARKETING%2DIN%2DTHE%2DENTERPRISE.pdf
http://eprints.utar.edu.my/1788/
url_provider http://eprints.utar.edu.my