The Determinants Of Audience Gratification Towards Digital Billboards
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf http://eprints.utar.edu.my/1688/ |
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| _version_ | 1833427983200681984 |
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| author | Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif |
| author_facet | Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif |
| author_sort | Luan, Koh Yi |
| building | UTAR Library |
| collection | Institutional Repository |
| content_provider | Universiti Tunku Abdul Rahman |
| content_source | UTAR Institutional Repository |
| continent | Asia |
| country | Malaysia |
| format | Final Year Project / Dissertation / Thesis |
| id | my-utar-eprints.1688 |
| institution | Universiti Tunku Abdul Rahman |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my-utar-eprints.16882015-10-27T09:00:24Z The Determinants Of Audience Gratification Towards Digital Billboards Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif T Technology (General) 2014-11 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf Luan, Koh Yi and Ming, Lok Chuan and Syed Hezer, Syed Hasif (2014) The Determinants Of Audience Gratification Towards Digital Billboards. Final Year Project, UTAR. http://eprints.utar.edu.my/1688/ |
| spellingShingle | T Technology (General) Luan, Koh Yi Ming, Lok Chuan Syed Hezer, Syed Hasif The Determinants Of Audience Gratification Towards Digital Billboards |
| title | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_full | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_fullStr | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_full_unstemmed | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_short | The Determinants Of Audience Gratification Towards Digital Billboards
|
| title_sort | determinants of audience gratification towards digital billboards |
| topic | T Technology (General) |
| url | http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf http://eprints.utar.edu.my/1688/ |
| url_provider | http://eprints.utar.edu.my |